The Contraire Lens

Courtney Schwabe Courtney Schwabe

Beyond the Basics: Budget Planning for 2025

Before you dive into the end-of-year rush, let’s tackle something that can save you a lot of stress: your 2025 budget. Yes, we said it—the B-word. Planning your budget for next year is one of the most important tasks you’ll tackle all year. Discover how to think beyond last year's tactics, invest in automation, explore new channels, and prioritize your costs.

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Courtney Schwabe Courtney Schwabe

How a Fall Brand Refresh Could Be the Best Decision You Make This Year

Fall is the perfect time to elevate your business with a brand refresh. Whether you hire a designer or go the DIY route, this decision can significantly impact your success. Read common challenges of DIY design and explore how a brand update can boost your confidence, save time, and help your business stand out.

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Courtney Schwabe Courtney Schwabe

Unleashing Creativity: How to Make the Most of Generative AI in 2024

This post explores 5 ways CMOs can leverage generative AI to take their marketing campaigns to the next level. From sparking creative concepts to creating personalized content and eye-catching visuals, generative AI can be a powerful tool for marketers. Learn how to unleash the potential of AI and supercharge your marketing efforts.

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Branding FAQ Courtney Schwabe Branding FAQ Courtney Schwabe

5 Tips for Small Businesses Designing on a Budget

In the busy world of entrepreneurship, creating a strong brand presence while keeping costs within reason can feel like a bit of a magic trick. But with some clever design choices, you can really make a mark without spending a fortune. Here’s a straightforward guide on how to polish up your branding strategy without going over budget.

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