How a Fall Brand Refresh Could Be the Best Decision You Make This Year
You’ve decided that 2025 is your year to finally go all-in and level up your business. And as we gear up for the new year, it’s the perfect time to give your brand that little extra sparkle it’s been craving.
You're both excited and nervous as you step into this new chapter. But before diving in, you have a big decision to make – do you hire a designer to elevate your brand elements or take a DIY approach?
Many business owners choose the DIY approach to save money, and sometimes, it's the best option. But after talking with so many entrepreneurs, we’ve noticed some common trends in how it can impact your business. So, let’s break down some of those struggles that business owners have shared with us and how YOU can make the best decision for your brand.
The Impact of DIY Design
Confidence
We hear it all the time from founders… “I DIYed my logo because I wanted to save money, but now I feel embarrassed by my branding. It doesn’t represent the quality of what I sell or how I want to be perceived. It just feels amateur, and I know that’s holding me back.”
Confidence is one of your biggest tools as an entrepreneur, right? And when you don’t have confidence in your brand, it can seriously impact your growth. If you find yourself not wanting to share your website with clients, present at a conference, or pitch to investors because you’re worried about how your brand looks, then you need to evaluate how much that is holding your business back.Money
As a business owner, you’re going to make some big decisions and investments around your product packaging, website, and marketing materials. Let’s say you order all of your boxes, mailers, and tissue paper that you need to get started. But a few months later, you start to second-guess the brand design that you used because it doesn’t feel as professional or high-quality as you envisioned. Now, you’re stuck with a room full of packaging that you don’t want to use anymore. You have the choice to either redesign everything and order new materials or continue using the packaging that you don’t feel confident in.
The same goes for your website! You might spend a good amount of money getting your first website set up with your DIY brand, only to decide that it doesn’t match the vision that you had or isn’t converting enough sales, and you’re left wanting to redo it all over again. Investing in professional design from the start can save you from these costly redesigns.
Time
Your time as a founder is precious. With so much responsibility and tasks on your plate, you don’t have a lot of room to waste time when building your business. DIYing your brand might seem like a smart move to save time—you just need something quick and simple, right? But once you start gathering inspiration and looking at fonts, colors, etc., you find yourself sucked down a rabbit hole that can easily end up taking weeks, months, or years to get through.
When you try to do something that you aren’t professionally trained in, it’s going to take you more time than it would an expert. If you find that you’re spending hours gathering inspiration and changing your mind often, unable to land on something that feels right, you might be wasting time trying to do work that isn’t in your zone of genius.
The Power of a Brand Refresh
Reflect Your Glow-Up
Your business is like a fine wine—it gets better with age. But sometimes, it needs a little update to reflect all the growth and evolution your business has undergone. A brand refresh is your chance to show off those changes, realign with your current goals, and make sure your brand is as on-point as you are.
Catch Their Eye Again
We live in a world where attention spans are shorter than ever. A fresh, updated look can grab your audience’s attention and remind them why they fell in love with your brand in the first place. It’s like giving your brand a fresh coat of paint—something that feels new, exciting, and oh-so-you.
Stand Out in Style
Let’s face it, the competition is fierce. A brand refresh helps you stand out from the crowd by highlighting what makes you unique. Whether it’s a new logo, updated website, or refined messaging, these tweaks can make all the difference in ensuring your brand is the one people remember.
Boost That Confidence
Honestly, there’s just something about a brand refresh that feels good. It’s like putting on your favorite outfit—you know, the one that makes you feel like you can conquer the world. When your brand looks sharp, you feel sharp, and that confidence shines through in everything you do.
Why a “Design intensive”?
Now that we’ve established why a brand refresh can be a total game-changer, let’s talk about why a Design Intensive might be the perfect fit for you.
Quick and Impactful
A brand refresh doesn’t have to be a massive project. Think of a Design Intensive like a power hour at the gym. It’s all about getting maximum results in minimal time. You get the professional design expertise you need and focus on the areas that matter most without the time commitment of a full rebrand. It’s perfect for when you need to make an impact.
Budget-Friendly Beauty
While a full-scale rebrand certainly has its place and time, it can be a big investment, and sometimes, it’s just not necessary. A Design Intensive offers a more budget-friendly way to give your brand that fresh, updated look. You get the benefits of working with a designer without the hefty price tag, making it a smart move for businesses of all sizes.
Stay Agile, Stay Ahead
Yes, we’ve all lived through the “pivot” era. But agility really is everything. A Design Intensive lets you stay flexible, making quick updates to an area of your brand and keeping your business ahead of the curve. It’s about being responsive to change and making sure your brand is always one step ahead of the game.
Instant Gratification
Let’s be honest; we all love a little instant gratification. With a Design Intensive, you get to see results right away. Whether you’re gearing up for a big launch or just want to kick off the new year with a bang, these sessions deliver the goods—fast.
Tailored to You
The beauty of a Design Intensive is that it’s all about you. You get personalized, expert advice that’s tailored specifically to your business. It’s a collaborative experience that ensures your brand is polished, refined, and totally aligned with your vision.
Put Your Best Foot Forward
As 2024 comes to a close, now’s the time to think about how a brand refresh could be the perfect way to step into 2025 with confidence.
Whether you’re looking for a quick update or want to dip your toes into the world of professional branding, a Design Intensive may be exactly what you need.
Our Design Intensives are booking up quickly as we make our way into Q4, so if you’re interested in discussing what one could look like for your business, don’t hesitate to reach out!
Let’s make 2025 the year your brand truly shines.
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