We are a group of thinkers creating the change we want to see.

WHO WE ARE

Contraire was founded in 2018 by designer and owner Courtney Perti. Since our founding, we’ve reimagined brands and redefined industries by cultivating new ways of seeing through design, strategy, and story. With backgrounds in hospitality, design, and consumer behavior, we create visual identities that are as beautiful as they are meaningful, functional, purposeful, and provocative.

Female founded

About OUR founder


Courtney, the founder of Contraire, has collaborated with diverse clients—spanning community organizations, academic universities, beauty startups, real estate moguls, medical device visionaries, and hospitality groups—allowing her to develop a broad understanding and unique perspective on what it means to create an intentional and successful brand. Courtney holds a BFA from Boston University and a Business Innovation certificate from IDEO U, underscoring her commitment to excellence in the ever-evolving world of strategic design.

A SHARED SPIRIT

We use these as daily practices and guiding principles for the way we operate, act, create, and communicate.

Patience

Design is often driven by transactions and deadlines. We embrace the power of slowing down to cultivate visions, shape worlds, and bring plans to fruition with intention.

Integrity

We're here to build brands rooted in bold design and an even bolder tenet: human empathy. We're striving for a world where thoughtful design takes precedence and brands mean what they say.

Curiousity

We thrive on exploration and inquiry, continuously pushing boundaries to uncover new perspectives and possibilities.

Gutsy

As guardians of the unconventional, we challenge the ordinary and champion innovation, refusing to settle for anything less than extraordinary.

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Follow Along @Contrairestudio

We’re finally unveiling our latest branding project, Hidden Gem, inspired by the natural beauty of geode formations. The custom light fixture and the brand icon are deeply intertwined, creating a cohesive and striking design. We are so gratefu
Throwing it back to an old design project! Want to see what happens when the sleek lines of the Chrysler Building meet bespoke branding? 🏙✨ Dive into the backstory of creating a conversation starter like no other – a custom patterned pocket s
Feeling lost in a crowded market? Stand out with a bespoke approach! 🌟 Take this unique marketing promo, inspired by the Chrysler Building’s legendary design, for example. To announce prime commercial space in this iconic landmark, our custom
Our core values and principles as a Design Studio ⬇ 1️⃣ Push Boundaries: Our name reflects our shared contrarian spirit. Inspired by the French phrase au contraire, it promises that we’re not interested in the status quo. We aim to push bounda
The new consumer group that everyone is talking about... The Reductionists! Discover how brands like @merit, @discoversuri, @keepyourcadence, and @dinewithfable are captivating these shoppers, prioritizing quality over quantity. From clean designs to