Doppler Veterinary
Doppler Veterinary Network
A Fresh Approach to Veterinary Care
CLIENTDoppler Veterinary Network
INDUSTRYVeterinary Care
SERVICESCreative Strategy, Visual Identity, Brand Guidelines, Social Media Assets, Website Design
THE CHALLENGELeadership at Doppler Veterinary Clinic approached us with a solid business plan and growth strategy early in their business journey. While they had an existing logo, they recognized the need to enhance and expand it to establish a strong visual identity capable of attracting entrepreneurial veterinary practice owners to their growing network.
PREVIOUS LOGO
NEW LOGO
NEW ICON
STRATEGIC APPROACHOur process began with a thorough competitive analysis within the industry, aimed at pinpointing market gaps and avenues for distinctive visual differentiation. Given Doppler's commitment to a novel approach in veterinary care, it was crucial to avoid blending in with existing graphic styles. We subsequently refined their logotype and brand icon, providing multiple lockups for versatile and readable use. Beyond this, we developed comprehensive brand guidelines, collateral materials, and a fresh website, all designed to assist their team in positioning the network as a prominent leader in the veterinary business sector.
OUTCOMEOur graphics centered on highlighting the connectivity and support within the Doppler network. We aimed to underscore that the brand catered to veterinary leaders seeking support while retaining a hands-on clinic approach. Through imagery and infographics, we conveyed the innovative nature of Doppler's business model. Notably, Doppler Veterinary transitioned from a startup with no clinics and just one full-time employee to an emerging brand, now encompassing 23 clinics across 3 territories and boasting a growing team of 32 members and counting.
COLLABORATORSWebsite Development: Digital Flagship