Michigan State University

Sparking Innovation Across Campus

CLIENT

Michigan State University Hub for Innovation

INDUSTRY

Higher Education

SERVICES

Visual Identity and Branding, Pattern Design, Presentation Template, Social Media Design Templates, Posters, Environmental Graphics, Swag Design

THE CHALLENGE

MSU's Hub for Innovation fosters collaboration and innovation among a diverse community of faculty, staff, and students, all while aligning seamlessly with the Hub’s mission of enhancing teaching and technology. Their existing brand identity felt disconnected from the university at large. Our goal in partnering with them was to create a cohesive environment that was visually elevated to feel more professional and innovative.

STRATEGIC APPROACH

We prioritized a thorough understanding of the mission, encompassing university branding and internal design processes. Our efforts involved creating a brand identity and gathering feedback from students and faculty along the way, allowing for continuous improvement, all in pursuit of ensuring the community felt connected to and inspired by the end result.

OUTCOME

A well-defined brand, user-friendly process and presentation documents, and collaborative physical spaces synergistically engaged the target audience, upheld the hub's mission, and facilitated continuous improvement through user feedback.