HubWeek
HubWeek
A creative festival for innovation at the intersection of art, science, and technology
CLIENTHubWeek
INDUSTRYSpecial Events
SERVICESVisual Identity and Brand Expansion, Event Wayfinding, Festival Site Signage, Email Marketing, Social Media Designs, Custom Illustrations, Site Map, Stage Graphics
THE CHALLENGEOur task was to craft a brand identity, including stage graphics, wayfinding signage, and print and digital marketing for HubWeek, a festival bridging art, science, and technology. Our goal was to effectively convey this interdisciplinary fusion and capture Boston's dynamic, innovative spirit.
STRATEGIC APPROACHWe understood the importance of establishing a unified visual language that seamlessly integrated across the different festival activities. As such activities were spread out across Boston’s Seaport neighborhood, we utilized color as a way of guiding attendees to the various stages. Custom illustrations played out across marketing materials, signage, and an event map.
THE OUTCOMEThe event's flow effortlessly embodied HubWeek's interdisciplinary essence, creating a memorable and immersive experience for all attendees.
COLLABORATORSLogo: Adam & Co.